The Persuasive Professional → Communication and influence. People buy people before they buy products, services or ideas. This book explores the practical skills of communication, influence and understanding others.
A practical guide to persuasive communication, self-awareness and professional influence — helping people understand how they come across and how to communicate with more confidence, empathy and impact.
Why This Book Is Different
Many books on persuasion focus on techniques. The Persuasive Professional starts somewhere more important: understanding yourself.
Rick believes that effective communication begins with self-awareness. By understanding how others see us, recognising our strengths and weaknesses, and avoiding common thinking traps, we become more authentic, more credible and ultimately more persuasive.
Drawing on decades of experience in training, communication and professional development, the book explores influence, behavioural preferences, cognitive bias and the practical skills needed to build trust and communicate effectively.
The message is simple:
The most persuasive people are often the most genuine.
The PERSUASIVE Professional
Rick’s books are for anyone who wants practical self-development without jargon. They combine humour, plain English and experience from a lifetime of training, communication and helping people understand themselves, others and the way they work together.
Free UK delivery is included. For orders outside the UK, please contact Rick before ordering so postage can be confirmed.