Helping People to Buy → Ethical selling and understanding customer needs. People don't like being sold to. This book explores how understanding customer needs, building trust and communicating effectively can lead to better outcomes for both buyer and seller.
Why this book is different
Most sales books focus on techniques. Helping People to Buy focuses on people.
Drawing on decades of experience in business, communication and training, Rick Whitehead shows how successful selling is rarely about pressure or manipulation. It is about understanding what people want, helping them make informed decisions and creating outcomes where everyone benefits.
Topics include:
• Understanding customer needs
• Building trust and credibility
• Handling objections positively
• Negotiation and influence
• Communication skills
• Ethical selling principles
Suitable for business owners, sales professionals, consultants and anyone who needs to influence or persuade others.
HELPING people to Buy
Rick’s books are for anyone who wants practical self-development without jargon. They combine humour, plain English and experience from a lifetime of training, communication and helping people understand themselves, others and the way they work together.
Free UK delivery is included. For orders outside the UK, please contact Rick before ordering so postage can be confirmed.